We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You'll find an environment that inspires and empowers you to thrive both personally and professionally. There's no one like you and that's why there's nowhere like RSM.

Working closely with the Consulting Marketing Leader and the RSM Business Leader for Managed Services, the Managed Services Marketing Manager will be responsible for developing a comprehensive, cross line of business marketing strategy and go-to-market plan that helps RSM to grow its managed services business at scale. This individual will be responsible for assisting in the development of a differentiated brand positioning and set of demand generation efforts that increase awareness and consideration of RSM managed services across Consulting and Tax. The ideal candidate will have an understanding of the managed services space and deep expertise in the development of effective marketing strategies in the B2B space.

Essential Duties:

Works closely with key business leaders to develop and implement a marketing strategy in support of the firm-wide focus on managed services

• Understands the business and strategic priorities, including growth targets
• Embeds themselves within the Managed Services team as a member of their leadership team
• Understands the marketplace, buyer personas and represents the "voice-of-the-client" back to the business, and ensures incorporation into the marketing and go-to-market strategies and plans
• Develops and secures buy-in for the marketing strategy (target audiences, value propositions, etc.) to support business growth goals
• Provides deep understanding of buyer preferences/needs, RSM positioning and differentiators that are necessary to create content, working with SME(s) to facilitate the creation of content by the Demand Generation and/or COE teams
• Serves as the primary interface with Demand Generation to provide inputs and guidance related to the translation of the marketing strategy to the demand program strategy
• Defines and is accountable for key marketing metrics (pipeline, leads, etc.)
• Serves as the Marketing point-of-contact for all results reporting back to the business
• Collaborates with Industry, Tax, Audit and Consulting marketers to ensure alignment of marketing strategies across service lines and industries
• Evaluates all requests for marketing support coming from the business to determine validity and then, working with the demand generation team, determines which activities should be included within the program framework and campaigns versus which activities are executed in direct support of their business
• Works directly with the COE on marketing enablement needs of the service line (e.g. placemats, capability presentations, etc.), provides clear briefs to for completion of this work and serves as the initial reviewer on all material
• Manages industry/service line web content for the service line and works with the COE team on page revisions and updates as appropriate
• Collaborates on marketing strategy for new product launches

Other

• Participates in all appropriate marketing learning and development to build skills and capabilities
• Participates, as appropriate, in cross-firm projects related to marketing and demand generation capability development and enhancements
• Engages with various members of the Lines of Business, Industry and Sales teams to help educate teams related to the Managed Services

Minimum Qualifications:

EDUCATION/CERTIFICATIONS

• Bachelor's degree required

TECHNICAL/SOFT SKILLS

• Strong written and verbal communication skills
• Microsoft Word, Excel PowerPoint
• Excellent project management, critical thinking, and organizational skills
• Ability to learn new subject areas quickly

EXPERIENCE

• 5-7 years of leading marketing/growth experience in B2B environment
• Proven success managing marketing and relationship development programs in managed services preferred

LEADERSHIP SKILLS

• Thorough understanding of various marketing channels
• Strong sense of ownership and determination to get things done
• Highly collaborative and able to work within a team to achieve stated goals
• Ability to lead crucial conversations and influence decisions
• Proven experience working in a complex matrixed environment.

At RSM, we offer a competitive benefits and compensation package for all our people. We support and inspire you to prioritize your wellbeing by delivering personalized, holistic programming for your physical, emotional, financial and community wellbeing. RSM has a generous time off policy with at least 14 paid holidays, wellbeing days and associate and above access to self-managed time off. We offer flexibility in your schedule, empowering you to balance life's demands, while also maintaining your ability to serve clients. Learn more about our total rewards at .

RSM is proud to be an Affirmative Action and Equal Employment Opportunity employer. We are proud to provide our employees with tools to assist them in being successful in achieving both personal and professional goals. We welcome and support all our employees to thrive in an environment free of discrimination and harassment. As an Affirmative Action and Equal Opportunity Employer all applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at .

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.